Brand Vectors as the name suggests, is in the business of taking the client’s brands from its current position to the desired position. In the process, it offers the entire range of outsourced marketing services that help in taking the client’s brands to the desired position. We build brands through hands on execution.
Brand Vectors was founded by Vishwadeep Kuila an advertising and marketing professional with over two decades of experience with multinational agencies and clients.
The team at Brand Vectors has worked in the best of the advertising agencies and multinational companies during their corporate stint and have extensive experience in the field of IT Marketing, FMCG Marketing and retail Marketing.
In the short period of two years, we have entered into long term commitments with a host of clients and are also working on assignments in the FMCG, IT, Telecom and Retail sectors.
We believe that the best resources cannot always be owned and hence we work with a host of powerful associates to deliver complete outsourced marketing solution to the client.
Not the regular consulting folks!
|Conventional Consulting||Brand Vectors|
|Addresses specific problem areas||Acts as an outsourced CMO|
|Is advisory in scope||Adopts the client’s team and guides them regularly|
|Has limited involvement||Provides a mix of dedicated and shared days|
|Works mostly with ‘Top Management’||Full service through associates|
No Frills, No Nonsense, All-round Experience
Is the Founder Director at Brand Vectors and comes with more than 2 decades of experience in the areas of Advertising & Communication and FMCG Marketing. He is an Engineer and a PGDM from Indian Institute of Management Ahmedabad. Before starting Brand Vectors, he has worked with BBDO, Lintas and Mudra Communications in Client Servicing and Account Planning and has handled a host of clients like Pond’s, Funskool, Shaw Wallace, Henkel, Ashok Leyland besides a host of retail clients.
After his stint in advertising, he had a long association with Reynolds (G M Pens) for over 12 years where he played a pivotal role in shaping the brand to become a household name in the writing instruments and stationery category. As his last assignment before starting Brand Vectors, he was the CEO of Oriental Cuisines Pvt Ltd. a private equity funded , Restaurants, Bakery and Café company on expansion mode.
He brings to table immense experience in all areas of marketing, with a sense of business objectives owing to his stints as CEO & President in various organizations.
The Key Team
Heads the IT vertical and Micro-Marketing solutions divisions of Brand Vectors. He has over 20 years of experience in marketing FMCG, Internet and IT organizations.
He has headed the marketing / pre-sales / sales support and related divisions in companies like Sify. He has been among the initial group of marketing people in IT and internet that have laid the foundations for the many marketing initiatives of today. With an exposure to both FMCG (B2C) and IT / Internet (B2B), he understands the major differences and nuances of marketing for both type of industries. In fact many of the pioneering communication / sales support efforts in the internet space in India have been through him.
Has been in the advertising business for the past 25 years. A Creative professional, Shuba has worked with agencies such as Ogilvy&Mather, Mudra Communications, RK Swamy/BBDO and Everest.
She has handled clients such as Hindustan Lever (Pond’s), Hindustan Latex (Saheli Contraceptive Pills), Brooke Bond (3 Roses), Wipro (Printers), Mc Dowell’s (Rush), TI Cycles (BSA SLR), Reynolds, Amrutanjan, National Nippo (Electric Cookers), Sify (Broadband and Cybercafe- e-ports), CavinKare (Chik Shampoo and Meera Shikakai) Mahindra Holidays (Zest) and more.
Her work has won her a lot of recognition nationally and internationally. One of her campaigns was published in the Lurzer’s International Archive and two of her campaigns won the Pinnacles for excellence in creative work from DDB Needham Worldwide.
Resource & Time Flexibility: Bridging The Gap
While the economy is booming and there is increased need for skilled manpower at the CMO level, this resource is either scarce or too expensive. This is where we come in. You don’t need a sharp resource all the time and hence need not own it. But you can call upon it on need basis. Marketing Outsourcing to suit your need.
When does Brand Vectors act as your CMO?
While the economy is booming and there is increased need for skilled manpower at the CMO level, this resource is either scarce or too expensive. This is where we come in. You don’t need a sharp resource all the time and hence need not own it. But you can call upon it on need basis.
- You are a SME and have an energetic but inexperienced marketing team. With rapidly growing economy, there is need for experienced CMO, but don’t yet see a need to spend on a full time expensive resource.
- You are a large organization and have complete infrastructure and the best of agencies working for you, but you still feel somewhere the brand inputs are getting predictable and stale. And you need a fresh approach, just to break the mould.
- You are a start-up and do not want to add large marketing team at high cost immediately.
- You are an SME and have a very robust marketing operations team, but it is time to strengthen the brand with focused brand activities. Need a team that has handled complex brand management assignments.
- You have a one time assignment, for which you need the best resources, but you do not want to own them.