No Frills, No Nonsense, All-round Experience
Is the Founder Director at Brand Vectors and comes with more than 2 decades of experience in the areas of Advertising & Communication and FMCG Marketing. He is an Engineer and a PGDM from Indian Institute of Management Ahmedabad. Before starting Brand Vectors, he has worked with BBDO, Lintas and Mudra Communications in Client Servicing and Account Planning and has handled a host of clients like Pond’s, Funskool, Shaw Wallace, Henkel, Ashok Leyland besides a host of retail clients.
After his stint in advertising, he had a long association with Reynolds (G M Pens) for over 12 years where he played a pivotal role in shaping the brand to become a household name in the writing instruments and stationery category. As his last assignment before starting Brand Vectors, he was the CEO of Oriental Cuisines Pvt Ltd. a private equity funded , Restaurants, Bakery and Café company on expansion mode.
He brings to table immense experience in all areas of marketing, with a sense of business objectives owing to his stints as CEO & President in various organizations.
The Key Team
Heads the IT vertical and Micro-Marketing solutions divisions of Brand Vectors. He has over 20 years of experience in marketing FMCG, Internet and IT organizations.
He has headed the marketing / pre-sales / sales support and related divisions in companies like Sify. He has been among the initial group of marketing people in IT and internet that have laid the foundations for the many marketing initiatives of today. With an exposure to both FMCG (B2C) and IT / Internet (B2B), he understands the major differences and nuances of marketing for both type of industries. In fact many of the pioneering communication / sales support efforts in the internet space in India have been through him.
Has been in the advertising business for the past 25 years. A Creative professional, Shuba has worked with agencies such as Ogilvy&Mather, Mudra Communications, RK Swamy/BBDO and Everest.
She has handled clients such as Hindustan Lever (Pond’s), Hindustan Latex (Saheli Contraceptive Pills), Brooke Bond (3 Roses), Wipro (Printers), Mc Dowell’s (Rush), TI Cycles (BSA SLR), Reynolds, Amrutanjan, National Nippo (Electric Cookers), Sify (Broadband and Cybercafe- e-ports), CavinKare (Chik Shampoo and Meera Shikakai) Mahindra Holidays (Zest) and more.
Her work has won her a lot of recognition nationally and internationally. One of her campaigns was published in the Lurzer’s International Archive and two of her campaigns won the Pinnacles for excellence in creative work from DDB Needham Worldwide.