The Marketing Blogs
September 2014
Colgate’s variants has helped brand, but needs to relook strategy.
In order to analyse whether Colgate’s strategy of having a […]
April 2014
Can Liril get back that lime and lemony zest?
The soap market in India is a high-penetration (98 percent) […]
February 2014
How can Café Coffee Day meet the Starbucks challenge?
Today, the coffee chain market is more than Rs 1,000 […]
January 2014
What's the future for Tata Nano?
At a time when India’s largest selling car […]
February 2012
The Hindu and TOI – who can make more mistakes !!
The famous war between The Hindu and TOI seems to […]
Understanding category Transition from Consumer Perspective
Tata Nano has been a very interesting case. With predictions […]
January 2012
Current Clients ≠ Clients Forever
This is true, especially in the B2B space where client […]