Colgate’s variants has helped brand, but needs to relook strategy.
In order to analyse whether Colgate’s strategy of having a [...]
Can Liril get back that lime and lemony zest?
The soap market in India is a high-penetration (98 percent) [...]
How can Café Coffee Day meet the Starbucks challenge?
Today, the coffee chain market is more than Rs 1,000 [...]
What's the future for Tata Nano?
At a time when India’s largest selling car company, Maruti [...]
The Hindu and TOI – who can make more mistakes !!
The famous war between The Hindu and TOI seems to [...]
Understanding category Transition from Consumer Perspective
Tata Nano has been a very interesting case. With predictions [...]
Current Clients ≠ Clients Forever
This is true, especially in the B2B space where client [...]